Page 28 – Having fun, writing about the stuff I like

Adding Sizzle to the Steak

“Sell benefits, not features” may be the most clichéd piece of guidance given to people involved in marketing and sales, […]

Late one Sunday evening (probably about 20 years ago) I turned on my car radio as I was driving home,

When the all-encompassing history of online retail is written, it is likely that the author will identify trust – or

Sales and marketing – or S&M for short – are often lumped together as one function. While they are related,

Often, I think, too much is made of food and wine pairings. Achieving the perfect complement between the flavours of

I sometimes get asked, as one does, for a list of my favourite books of all time. The one I’m

Genetics, especially as applied to the breeding of the swiftest racehorses, is a subject that occupied a great deal of

Over the past week this site has been hacked by scammers operating phishing campaigns. The first one targeted HSBC clients.

In the light of my previous life as a wine retailer, it is not surprising that I should have found

Rudyard Kipling’s If is – I believe – one of the world’s great summaries of life wisdom. And, judging by