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Having fun, writing about the stuff I like

In Amazon We Trust

Oscar Foulkes August 20, 2010 Web Tools No comments

When the all-encompassing history of online retail is written, it is likely that the author will identify trust – or absence thereof – as perhaps the biggest initial factor inhibiting the growth of ecommerce. Fears around credit card security have largely been dealt with by banks’ continually tightening up procedures, but the main issue remains: you’ve paid somebody for something that still has to be sent to you. What happens if they either don’t send it, or send a product that doesn’t do what it’s supposed to?

On almost every measure Amazon.com is the ecommerce benchmark, and for good reason. We had reason to contact Amazon recently about a faulty Kindle. Within two hours of the telephone conversation they had despatched a new device, along with instructions for returning the faulty one.

True to form, within a couple of hours of us sending them the tracking number for the Kindle we were returning, the cost of the airmail postage had been deposited into our credit card. And, within four days of reporting the problem, a brand new device arrived by air freight.

I’ve always thought that one should measure customer service levels not on companies getting it right (because that’s what is expected of them), but on how they deal with the unhappy situation of things going wrong. Amazon came through with flying colours.

What’s interesting is the way they reversed the trust dynamic; it became a case of them trusting us to return the Kindle, which is the opposite of how the internet trust thing normally operates.

Amazon is currently on a P/E ratio of over 50 (think about that; they would have to trade for half a century before their profits have recouped your investment in their shares!), which implies that a huge amount of brand premium and expected future growth has been built into the share price.

Effectively, investors are trusting Amazon to continue growing its business in a way that will generate escalating profits. As customers, we trust Amazon to deliver what it says it will.

Regardless of who writes the history of online retailing, one thing’s for certain; Amazon wrote the manual.

How to Increase Sales

Oscar Foulkes August 12, 2010 My Little Black Book, Web Tools No comments

Sales and marketing – or S&M for short – are often lumped together as one function. While they are related, and both necessary to the success of an enterprise, they comprise different stages of the product eventually reaching the customer. For me, marketing prepares the environment for sales; the textbook example of Kottler’s demand expansion. Sales is the process whereby one converts prospects into customers.

Whichever textbook one studies, though, the customers one already has are easier to sell to than the new ones one hasn’t yet acquired. With this in mind, it amazes me how few enterprises (they could be charities, too) maintain a customer database. And use it.

If you’ve been sitting on the sidelines, perhaps one of these inexpensive online solutions could tempt you into the game. Both iContact and Constant Contact offer the following services:

  • maintain mailing lists online
  • hundreds of newsletter templates
  • develop your own newsletter from scratch
  • do customer surveys
  • manage invitees and attendees for events

And, they both have sign-up forms that are easily incorporated into websites. Billing is monthly, and is generally under $10 if you have fewer than 500 contacts in your database.

Last week I played around with the survey functions, which I’ve never used before, and was amazed at how easy it was to construct a survey that could track seriously valuable customer preferences.

I also came across Omnistar, a highly sophisticated piece of software that one pays for once and which sits on your own server. If you’re a larger-scale company, the $287 is probably a better deal than a continuing monthly expense. It also offers campaign management, a very necessary feature that generally isn’t built into CRM (customer relationship management) packages. For people wanting to offer this as a service, Omnistar also have multi-user versions that can be white-labelled.

Doing it this way means you’re using your own internet service provider (ISP) for sending the mails (services like iContact send the mails via their own servers). Bear in mind that most ISPs have a daily/hourly limit on the number of emails you can send. If you’re getting limited by your ISP you could switch to SMTP2go. They offer corporate accounts that allow you to send up to 100 000 emails per month, not to mention my favourite feature, which is the ability to send emails from any location.

Someone who has given you permission to email them has given you privileged access to a precious place – their Inbox. I’d offer these as pointers:

  • don’t abuse the privilege, by over-mailing or sending waste-of-time content
  • as you’re writing the content, have a clear idea of what you want the message to achieve, or the action you want the recipients to take
  • keep it short and simple

If you feel you’re in need of extra guidance, Email Marketing Demon and Responsive Email Marketing both offer a series of instructional videos.

I’ve been writing and distributing emails for more than ten years. It’s something I enjoy doing, and which – thankfully – seems to get reasonable results (click here to read about one of the best ever). The resources listed above are useful if you’re planning to do it yourself. If not, drop me a line, and I’d be happy to see how I can of assistance.

Gewurztraminer Meets Banana

Oscar Foulkes August 4, 2010 Restaurants, Wines No comments

Often, I think, too much is made of food and wine pairings. Achieving the perfect complement between the flavours of the wine and food (in the midst of myriad subjective factors) is almost impossible, and threatens to distract from the enjoyment of either the food or the wine. Having said that, wine dinners can be an enjoyable way of spending an evening, especially if one is making new discoveries, and if the chef has been sympathetic to the wines.

I attended a Neethlingshof dinner at Sidedish last night, with the winemaker, De Wet Viljoen, presenting the wines. The menu had been compiled by Dish’s head chef, Arno Janse van Rensburg.

I first encountered Neethlingshof wines in 1993, when they supplied several of my Mystery and Eclipse wines. The most notable of these was a Cabernet Franc-dominated blend, called Vivaldi, which won several large panel tastings, out-scoring wines at double the price. Until that point, I don’t think Cabernet Franc featured on their radar screen. They had several vintages in stock (still in tank), so I could blend to my heart’s content. Those were the days!

Neethlingshof, now, is a quite different place. De Wet is clearly passionate about his wines, and it shows. My favourites were the 2005 Shiraz and 2010 Maria (noble late harvest), which were both delicious.

As far as the food pairing was concerned, the surprise of the night was the harmony between the 2009 Gewurztraminer and a dish that comprised fish (hake), fried squid, caramelised banana, guava sorbet, naartjie segments and a kimchee dressing. Fruit and wine are not always a happy combination, but there is so much going on in a mouthful of Gewurztraminer that one can get away with quite a lot. The Neethlingshof release has a fabulous acidity, which makes it a bit challenging to drink on its own. However, it was twice the wine when the sips followed a mouthful of food. Of all the flavours on the plate, perhaps the most surprising complement was with the banana. Wow!

The one rule I do have when it comes to food and wine pairing is one I borrowed from the Hippocratic oath: “Do no harm.” The seared sirloin tartare with lemon atchar and salted apricot purée was delicious, but the lemon and apricot clashed badly with the shiraz that accompanied the course. It says a lot for the wine that it held its own under the circumstances. Based upon cursory online scouting, the Shiraz is available at under R70 per bottle, which I think is extremely good value.

South Africa has a wonderful tradition of various sweet wines, whether botrytis or fortified. The Maria (from Riesling) is fabulous – a wide array of gorgeous fruit flavours held together by rapier-like acidity.

Falling under the umbrella of Distell (through their subsidiary Cape Legends), Neethlingshof is assured excellent distribution throughout South Africa. The wines are not at all ambitiously priced and worth looking out for.

Oh, The Places You’ll Go!

Oscar Foulkes July 24, 2010 Books 1 comment

I sometimes get asked, as one does, for a list of my favourite books of all time. The one I’m about to share with you may not get into even the top 1000 of the most absorbing, entertaining or stimulating books. However, it’s right up there as a simple encapsulation of life wisdom. Moreover – without question – it is the most surprising source of such guidance ever.

If I told you that this gem was penned by Dr Seuss you’d probably doubt my sanity.

So, the cat is out of the hat, if you’ll excuse the expression. The book’s title is Oh, the Places You’ll Go! True to form, it has all the typically crazy pictures and delightfully rhythmical text that just begs to be read aloud.

As you read it you may recognise some of your own experiences. I’m tempted to quote selected lines, but that – I’ve decided – just wouldn’t do the book justice. I’ll simply leave you with the first two pages:
“Congratulations!
Today is your day
You’re off to Great Places!
You’re off and away!
You have brains in your head.
You have feet in your shoes.
You can steer yourself any direction you choose.
You’re on your own. And you know what you know.
And YOU are the guy who’ll decide where to go.”

Buy it for yourself. Buy dozens of copies to give away to friends. Make sure you read it aloud.

Purebred Friends

Oscar Foulkes July 24, 2010 Uncategorized 1 comment

Gadget

Genetics, especially as applied to the breeding of the swiftest racehorses, is a subject that occupied a great deal of my brain space until wine started taking over (that would be the subject, not the substance, although I wouldn’t deny its daily effect).

The moment when chromosomes match up can be something of a lottery, but the overall characteristics of the breed are generally respected. So, while it was possible for humans to reach a point of having created the Thoroughbred (the official designation for racehorses), we have very little certainty that the match between sire and dam will produce an animal capable of winning major races. Indeed, examples abound of full-brothers and full-sisters to great champions who couldn’t get out of their own way.

Pedigreed dogs have gone through pretty much the same process, except that breed standards are aesthetic ones, as defined by humans. The kind of performance testing that has shaped the Thoroughbred doesn’t exist for most dogs. Perhaps I’m just expressing the arrogance of one breeder over another, but I’d have to regard the process that gave us Pocket Power, Rachel Alexandra or Zenyatta as being superior to the one that produced our three Weimaraners.

Partners in crime - Kai and Oliver

The history of these things can get manipulated with time, but the gist of it is that this breed originated as hunting dogs for the Weimar nobility. I can attest to their instinct in this regard, having witnessed successful capture of squirrels and various birds – including a swallow on the wing. In fact, any smallish fluffy creature can incite their hunting nature, which is a problem when the unsuspecting owner of a toy pom has decided to take her little pet to the park at the same time as we’ve been there with Psycho Sam (one of our previous Weimaraners).

Given my racing background I can also appreciate their athletic ability, which they are able to deploy as successfully on the flat as they do up and down a 45-degree forested slope.

Weimaraners are also very affectionate dogs. According to the Wikipedia entry they have always shared the family’s living space, so are prone to separation anxiety. I’d have to say I’ve seen that in action as well.

Another feature about which there is no argument is their beauty, to which their athleticism surely contributes. I hope I’m not about to offend someone, but I believe that a significant number of people who own Weimaraners do so because their neutral warm grey colour fits in with most homes’ interior decoration.

It’s now time to introduce you to each of our hounds, which will reveal a little more about this man-made breed.

Gadget is the bitch, sometimes in more ways than gender alone. She is the oldest, the most intelligent, but also has the least characteristic body shape, in that she’s more stubby than sleek. We’ve had our moments with her, although in comparison with the dogs that have come after her she’s an angel.

Psycho Sam was good-looking trailer park trash; his maternal and paternal grandsire (assuming the term can be applied to doggy genealogy) were the same dog. While his end was sad, in that he was poisoned, it was certainly for the better.

Kai came to us because his owner had relocated to a smaller property (space and exercise are very important for Weimaraners). He’s the soppiest, most friendly creature. His vice is that he cannot resist a gap in a fence, especially on Sunday nights if our neighbours have already put out their garbage for Monday morning collection. The first time he went scavenging he came home with a 15 cm gash on his side, which he sustained in squeezing through the abovementioned aperture. The resulting vet’s bills were such that it would have been cheaper for us to take him to dinner at The Fat Duck or El Bulli. Despite his distress, he subsequently caused himself similar injuries on a future occasion. Kai has demonstrated a pea-sized brain, which matches the size of his bladder (judged by the number of times per night he wants to be let out).

Oliver, the pup, is currently the bane of my life. Despite a couple of bites from Gadget (if I had teeth like hers there are times I, too, would have bitten him) he’s going to grow up into a beautiful dog. If only he could spell, Ollie would put the ‘R’ into retarded, giving us a hat trick of desperately unintelligent male Weimaraners. His penchant is the destruction of Havaianas and Victoria’s Secret bras (when it comes to apparel he’s clearly brand conscious). Any food in reach of a dog on hind legs is not safe when he’s around. And, we’re looking forward to the point when he’s house trained because we don’t much enjoy the experience of stepping in puddles, of either sort, when on our way to the bathroom in the middle of the night.

Despite their absence of grey matter (not Gadget so much), our dogs know when it’s a Saturday or Sunday. They follow me around the house, fixing me with a gaze that says “do it now, come on!”. From the moment I start pulling on my cycling shorts they are in a state of high excitement (sometimes I have to make a visit to the toilet after getting changed, which confuses the hell out of them).

A good Sunday morning mountain bike ride takes us to the King’s Blockhouse and back – a distance of about 17 km, including some serious uphills, which is a lot for a dog on foot. Gadget is getting a bit arthritic, so she struggles to keep up on the downhills, forcing me to go back for her, which gives me a longer ride.

At the same time as defining aesthetic standards, it would seem, humans have also done a successful job of breeding canine companions. Dogs – of any breed – are bred to be man’s best friend. I can moan about stupidity and sundry other irritations, but I cannot fault our dogs’ affection or loyalty.

While the performance test for dogs may not be the same as the Epsom Derby, it happens in millions of homes around the world every day.

A Surprisingly Successful Phishing Exercise

Oscar Foulkes July 22, 2010 Uncategorized No comments

Over the past week this site has been hacked by scammers operating phishing campaigns. The first one targeted HSBC clients. No sooner had I killed this one than they launched one for Alliance & Leicester. With some additional technical assistance the problem now seems to have been fixed.

I can’t say I’m in the least bit surprised that the source of the ‘hack’ was a computer in Nigeria. The part that has surprised me is the number of people around the world who fell for it, which I can see by the traffic to the scammers’ pages.

Banks are constantly warning clients about phishing. The media carries phishing stories on a regular basis, so one wouldn’t think that it would be necessary to say anything more about the practice. However, the dozens (if not hundreds) of visitors to the forged pages on Oscarspleasure.com suggest that another warning voice is necessary.

OK, here goes, phishing (derived from ‘fishing’, for obvious reasons) involves emails purporting to be from a bank (often looking quite authentic), asking recipients to confirm their login details. These are harvested on a forged web page (like the one they set up here). The scammers then use the login information to clear out the accounts of the people they’ve caught out.

Of the Alliance & Leicester traffic, I saw at least one (perhaps several) visitors get as far as – and maybe beyond – a page called ‘login’, which indicates that there are more gullible people in the world than one would expect.

As a rule of thumb, your bank will never ask you to confirm your login details. Ensure that the site you’re logging onto is, in fact, your bank’s own website.

We spend a lot of time coaching our kids on safe internet useage; perhaps it’s the adults that need it more!

Driving on the Right Side of the Brain

Oscar Foulkes July 21, 2010 Uncategorized No comments

In the light of my previous life as a wine retailer, it is not surprising that I should have found my way to ecommerce. By the end of July I’ll be running four different online stores (only one selling wine, though). Clearly, this sales channel is somewhat different to bricks and mortar retail, but the objectives remain the same.

One of the obvious differences is the absence of face-to-face contact with customers. Some online customers one gets to know as a result of email exchanges, but it’s not the same as having a chat on the shop floor.

One of my old wine shop customers, William Simpson, has a Nissan, Fiat and Alfa Romeo dealership. Over the years I’ve been party to the purchase of more than half a dozen vehicles from him, one of which I dropped off for a service a couple of months ago.

While there, I got chatting to him on his shop floor, which had a Fiat 500c in pole position. I’m no petrol head (all I know about torque is that it sounds the same as talk), but the aesthetique in me loves the retro styling of this vehicle. Picking up on my love of the design, William offered to let me have one for a few days. As luck would have it, my custody of this piece of metallic deliciousness coincided with one of those wonderful weeks of sunny Cape Town winter’s days.

I drove it with the top down, even on mornings that were extra chilly due to the absence of overnight cloud cover, and loved every moment of it. OK, so parking on pavements isn’t an option – as it is with SUVs – but something this small squeezes into the tiniest of gaps.

Despite its size I never felt squashed into the driver’s seat, and even tested the back seat to see if it could accommodate all six foot of me. I wouldn’t want to do a long trip in this position, but I did fit.

I joked, to a horrified-looking psychotherapist, that the Fiat 500c could put him out of business; the feel-good factor is that huge. How can one not be in good spirits driving a vehicle that looks as good as this, and is as much fun to drive?

The feel-good factor also has a way of boomeranging. Within 15 minutes of me hitting the city centre, William received an email asking who the “cool dude” was driving the car (apologies for the forty-something vanity).

When the 500 was launched, Fiat had rather serious aspirations as far as price was concerned. They’ve subsequently trimmed the price to a level that looks like pretty good value. William is selling the hard-top 1.2 for R135 000, and the cabriolet for R197 000 (that would make quite an interesting online shopping cart for one’s credit card to digest!)

The fact that I could fit into the car, as well as its low fuel consumption and small footprint on the road, all satisfy left brain requirements. Its stylish design and sense of fun do a great job of delighting the right side of the brain.

The boot has enough space for a limited amount of shopping, but larger scale purchases may necessitate some online shopping. Enough of that at Nomushop.co.za, Cloofwines.co.za (and others in development) will see me in my own Fiat 500c.

Mmm, I wonder what colour I’d choose?

All that Glitters

Oscar Foulkes July 11, 2010 Uncategorized No comments

Rudyard Kipling’s If is – I believe – one of the world’s great summaries of life wisdom. And, judging by the number of framed renditions I’ve seen on the walls of homes from a certain era, I’m not alone in admiring those masterly lines. The problem is that these adornments have been rendered in copper, embroidery and various other media so unfashionable that the assassination of the messenger also killed the message.

Today, I am looking solely at the lines:
“If you can make one heap of all your winnings
And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings
And never breathe a word about your loss.”

I’ve always thought these lines imply a nonchalant, high-stakes wager on a yes-no type outcome, which is not the type of gambling risk I like to take.

Before the World Cup started, I wrote (here) about my attempt at making soccer interesting, by making a few carefully considered wagers via the Betfair platform. Barring the final to be played tonight, the World Cup is now over. So, how did I do?

My outright win bet on Portugal was laid off before the Spain round of 16 match, leaving me square. I forgot to lay off my win bet on Italy in their final group match, which cost me £10. And, continuing my PIIGS strategy, I was square on Greece getting eliminated by finishing third. So far, so good. My elimination-3rd position strategy made me money on Chile and USA, and left me square on Denmark.

I backed the 90-minute draw between USA and Ghana because I had win bets running on both sides, and laying off either side would have been a zero-sum outcome. Another profitable result.

While looking at this bet I started looking at a variety of other Betfair markets, particularly the relationship between the 90-minute draw, and methods of victory (i.e. extra time or penalty shoot-outs by either side). I set up a little spreadsheet that – I thought – outlined the perfect no-loss bet; the elusive dead-cert. A Sure Thing.

If I layed the draw, and then bet on each of the extra time victory methods, I’d be in the pound seats; both literally and figuratively.

As I delved further I had to concede there was something Dan Brown-ish in the way I was searching for angles (no, not angels, angles) no-one else could see. When a really strong side met a less-favoured one (e.g. Argentina vs Mexico) the Argentina ‘win to nil’ was a likely probability. I could lay the ‘nil’ result at odds-on (i.e. risking a lesser amount to win a larger one). To cover the potential liability I bet on the correct score (i.e. 1-0, 2-0, 3-0, 4-0, and greater). The odds of some of these could be as great as 12-1, so they offered relatively cheap cover against the odds-on lay.

I constructed a rather beautiful spreadsheet, I thought. My model was guaranteed to make me 2%, no matter the result. I then fine-tuned the system by laying the Argentina ‘clean sheet’ instead. Now I could make a guaranteed 5% (or more) regardless of outcome.

I got really, really excited. I even went so far as calling the system my “money machine”. I worked out that compounding 5% would allow me to double my money in 15 ‘goes’. If I did this every month, within 10 months I could go from £200 to more than £100,000. I’d never had any interest in soccer, but hey, if this was a way of making money, why not? For that matter, I’d never considered the possibility of living the life of a professional gambler either.

Except this wasn’t gambling. I was simply exploiting a mathematical mis-match in the probabilities of individual nil-scores and a ‘clean sheet’.

The first match in which I applied this system was Argentina against Mexico. I made my expected profit. So, too, in the Netherlands vs Slovakia match.

As this match came to an end I rushed to get my bets onto Brazil vs Chile. If I was going to have Einstein’s magical power of compounding on my side I needed to take every available opportunity to get my money working.

I watched the game at the fan park on the Grand Parade in Cape Town, enjoying each of Brazil’s three goals, feeling dispassionate about the outcome. This was the correct emotional state for the gambler with mathematics on his side.

Later, at home, I logged into my Betfair account. Instead of a larger balance, my funds had actually shrunk. I couldn’t understand why I had lost money. Then the penny dropped (or was it the pounds?). My spreadsheet was inaccurate, in that it failed to take into account the cost of the losing bets on the correct score.

For the same reasons, the spreadsheet outlining the ‘draw and method of victory’ model was also wrong. In this case the fault was masked by my winning bet on the Ghana-USA draw. The goals by Mexico and Slovakia had similarly masked the inaccuracy in my spreadsheet.

I have to admit to a certain degree of disappointment that my fortune would need to be made another way, but I think I’ve done pretty well in applying these lines:

“If you can meet with Triumph and Disaster
And treat those two impostors just the same”

I began the process without any interest in soccer and have ended up enjoying watching several of the matches. I got totally caught up in the fan walk from the centre of Cape Town, along Somerset Road, to Green Point. I have soaked up all the wonderful emotional energy around the event.

FIFA trademarked anything with the vaguest connection to the World Cup. Perhaps the widespread adoption of the makarapa and the vuvuzela – both untainted by FIFA trademarks – were a rebellious response to FIFA’s attempts to ‘big brother’ the event. At the end of the day, what made the World Cup great were the tens of thousands of people who attended matches, watched them at fan parks, or listened on car radios while driving. Human spirit, collected on such a grand scale, is the greatest show on earth.

That, Mr Sepp Blatter, is something you do not own. You can bet on it.

Vaudeville’s July Menu

Oscar Foulkes June 30, 2010 Tags: Restaurants 1 comment

Lobster and linefish with a mild and fragrant curry sauce on basmati rice and greens

It is sensible, when feeding many people off a set menu that offers only three main course options (meat, fish or vegetarian), to stick to the safe, middle-of-the-road options. Any menu items that deviate from the broadest base of acceptance run the risk of creating problems due to the limited number of diners that would find them acceptable. There is a reason why airlines serve “chicken or beef?”

Before getting to some background detail on Vaudeville’s July menu, I need to ask: is it sensible to dangle upside-down several metres above the ground, supported only by some fabric wrapped around one’s ankles? Is it sensible to juggle eggs? And who in their right mind does the hula hoop with a flaming hoop while semi-naked?

In the light of what happens on the Vaudeville stage, the risks we have taken with Vaudeville’s July menu are probably not at all risque.

The first of these is the inclusion of lobster in the fish main course – Lobster and linefish with a mild and fragrant curry sauce on basmati rice and greens. We make the curry sauce without any shellfish stock, and we’re happy to serve the dish without the lobster, but guests that order the full monty can look forward to a delicious combination of flavours. The curry is more fragrant than ‘chilli hot’, which complements the lobster and fish extremely well.

Slow-roasted Springbok shank with roast garlic mash, roasted beetroot & butternut and blanched greens

The meat main course is Springbok shank (one of my all-time favourites, and a dish that is extremely well-suited to Inkspot, the house red), that we serve with roast garlic mashed potato, roasted butternut and beetroot and blanched greens. Being venison, springbok has a very low fat content, and is raised completely organically. This makes it an extremely healthy red meat choice. Springbok shanks are little smaller than lamb shanks, which are sometimes a dauntingly large mound of meat on the plate. Some types of venison have stronger flavour, but springbok is almost as mild as Karoo lamb.

Springbok meat is not Halaal. Upon request, we have Halaal meat available as an alternative.

Vegetarians can look forward to homemade gnocchi, which we toss with wood-roasted rosa tomatoes, sauteed mushrooms, pine nuts, parmesan and rocket.

Probably the only sensible things we’ve done relate to the two desserts. Due to popular request, the decadent chocolate torte makes a return. The pavlova with vanilla mascarpone crème and fresh seasonal fruits or berries is not only a light dessert option, but also suitable for wheat intolerant guests.

Inside Vaudeville’s red-draped walls and ceiling, where performers do outrageous things, and guests are invited to escape their day-to-day experiences for a few hours, you may be asked “springbok or lobster?” The waiter who asks this question may be a fishnetted woman, a glitter-lipsticked man, or perhaps even the top-hatted and corsetted Jennifer-trix. Under the circumstances, “chicken or beef?” would just be wrong. We don’t have anything against bovines or birds (even if they have breasts), but the occasion does call on something a bit more adventurous.

You may even find yourself having a jolly good time while not behaving at all sensibly!

Cape Town’s hottest new (old) address

Oscar Foulkes June 19, 2010 Hotels, Restaurants 2 comments

One of my favourite parts of the Cape Town city centre is the top of Adderley Street, where Wale Street joins from the right. If one continues up Wale it cuts right across the city (parallel to what would have been coastline), ending up in the Bo-Kaap, just below the point where the Noon Gun is fired every day.

Leading off towards Table Mountain from the top of Adderley is the avenue that runs through the Company’s Gardens. To the left is the Slave Lodge museum, with St George’s Cathedral occupying the right side of the avenue, which is also the south side of the bottom of Wale Street. The north (sea) side is a collection of historic buildings that most recently housed a financial services business. These buildings have been converted to a five-star Taj hotel. While it was still a construction site I was given a hard hat walkaround by the F&B manager, James Boreland (you can tell that I was trying really hard to get Cloof wines onto the wine list – ultimately to no avail). I was keen to return as a guest, but general busy-ness kept getting in the way.

On our way back from Cape Town station last week we’d stopped at the hotel’s Twankey’s bar, which is on the Adderley/Wale corner, for a drink. On a whim we booked a table at the Bombay Brasserie for dinner last night. I say on a whim, because if it we’d stopped to think about it we’d probably not have done it; the establishment could as easily be called the Bombay Buffalo (it knows how to charge). But then we’d have postponed even further into the future a fabulous experience.

The Bombay Brasserie is an intimate space, seating only 44 diners. Original wood-panelled walls remain, and the space is decorated in a classic style. Huge chandeliers dominate the space above eye-level, but don’t disturb the cosy lighting.

I should also add that during my visit to Mumbai late last year I’d been on a mission to eat cutting-edge Indian food. While it seemed that such restaurants don’t really exist, I was assured that the orginal Taj hotel’s Bombay Brasserie served very sophisticated food. That I didn’t get there during my trip further enhanced my interest in visiting the local establishment.

Yes, it is expensive, let me get that elephant out of the room, but no more than one would spend at any top-end restaurant in South Africa. Last month I was horrified to find Warwick’s First Lady on a wine list (Crystal Towers Hotel) at R190, making the Brasserie’s R160 seem less outrageous. We opted for the 2003 (yes, an aged wine on a Cape Town wine list) Glen Carlou Syrah, at R240, which appeared to be pretty good value, all things considered.

The service was exemplary. The maitre d’, Mafyos, assisted by Phinias, talked us through the menu in the most engaging manner. I’d go so far as to say that this was one of the best tableside presentations I’ve ever experienced.

We ordered four different starters (there were five of us at the table), which were shared. My first mouthful of Galouti Kebab was the most delicate morsel of lamb mince ever. The story goes that the dish was invented for the nobles who didn’t like chewing their food. This one was so soft that I couldn’t determine any trace of meaty texture.

The chicken tikka was juicy, packed with flavour and quite delicious with the mint chutney that accompanied the starters. We were similarly impressed by two vegetarian starters, one based on potato and the other on lentils.

We ordered five main courses – all delicious – but what blew me away was the spinach and roasted garlic side dish. The texture was the most delicate and fluffy puree ever, the colour was a vibrant green, and the flavour just exquisite.

As with the starters, we shared the main courses – Dal Makhani, tandoori fish on spinach and mushrooms, lamb shank, chicken pulao and a prawn curry. These were accompanied by steamed rice and plain naan. All the dishes were spiced – that’s why we were there, after all – but none of them was overly hot (in a chilli sense). I don’t think I’d want to be drinking cabernet franc or cabernet sauvignon with this food, but the shiraz was not intimidated by the spiciness of the dishes.

No-one could face dessert, but two of us had coffees. The total bill, including tip, a bottle of white wine and two bottles of red, came to R2350, which doesn’t exactly make the Bombay Brasserie a candidate for one’s local Indian restaurant. However, the entire experience was well worth it. If a so-so restaurant could easily cost R250 per person, I think it’s actually good value to remove the so-so from the list and rather go to an excellent restaurant half as often.

I have a feeling I’ll be spending a lot more time at the corner of Adderley and Wale Streets.