If I had known how hard it would be to sell Pinotage I may well have decided against taking the job. Not since my days of attempting to shed bachelorhood have I been rejected as often as I was in those days. Despite the constant refrain that my ‘package’ (i.e. wine) was not up to scratch, I was very positive about blending Pinotage with Shiraz and Cinsaut.
For the 2005 vintage I worked with winemaker Christopher van Dieren in putting together just such a blend. A portion of the blend had been aged in barriques, with the result that the wine was a notch above what normally retailed at its price point. That vintage earned four stars from the Platter Guide, which was quite an accolade for a ‘cheapie’. But I’m getting ahead of myself.
Especially when tasted from tank soon after the vintage, Cloof’s Pinotage has a colour so deep that I often called it “inky”. It wasn’t long before my brain populated itself with an entire brand concept, with “inky” as the starting point. Inkspot became the brand name, because Cloof is the spot where inky wines are made.
Inkspot became a vehicle for selling vast quantities of Pinotage, and has remained that since my departure from Cloof at the end of 2009.
I was delighted to discover earlier today that my creation was selected as a finalist in the 2015 ABSA Cape Blends competition, alongside nine other wines that sell for a LOT more money. Well done to the Cloof team!
(The video alongside was filmed during Rocking the Daisies, which celebrates its 10th birthday this year. I can still remember the moment when I received a mass email from the organisers, and my immediate response to Brian Little: “Yes, we’d love to host the event!” The rest, as they say, is history.)