Firstly, have you noticed how many print ads include a Twitter or Facebook logo, without adding either their Twitter handle, or Facebook URL? Come on, people, these aren’t clickable icons on a web page! We’d love to engage with you, but help us to find you. Look at it from this angle – you don’t merely give us an icon of a telephone, you give us your telephone number as well.
The same goes for Twitter and Facebook logos on delivery vehicles. They’re not clickable either.
Secondly, social media is often the easier way to get action out of a large organisation. Tweet about them, or post on their Facebook page (assuming you can find either, of course), and there’s a pretty good chance you’ll get a better response than enduring their automated call centre.
Several friends have suggested I develop a social media offering as part of Slingshot. I haven’t taken it seriously because social media is free (for F sake), but it’s probably time to stop making assumptions that everyone who runs businesses knows how to implement a social media strategy. If you need help, drop me a line. I’m more than happy to assist.