Web Tools

Running Your Business in the Cloud

3 August 2011

I have – occasionally – been accused of having my head in the clouds. It’s the kind of thing that gets said to people who appear to have little connection with reality (i.e. they “don’t have their feet on the ground”). I won’t deny that I happily give my imagination free rein, but my sense [...]

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How to customise Facebook pages

18 July 2011

Facebook pages are being used by a wide variety of business and interest groups. I’m not suggesting that they are appropriate for all businesses, but I think the social component has interesting applications for the likes of restaurants and entertainment venues. And, apart from the usual ‘Wall’ functions, one can add additional tabs to Facebook [...]

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Perfect Tweeting

30 June 2011

I’ve become a little bit addicted to Quora, which in their words is “a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. The most important thing is to have each question page become the best possible resource for someone who wants to know about the question.” You [...]

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An Open Letter to the MyGate MD

15 June 2011

Dear Dan I hope you don’t mind me calling you Dan. I know that’s your name because I asked your employees the name of MyGate’s managing director. I left several messages for you to call me, but perhaps your telephone lines are down, the way that your computers so often seem to be. By the [...]

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In Amazon We Trust

20 August 2010

When the all-encompassing history of online retail is written, it is likely that the author will identify trust – or absence thereof – as perhaps the biggest initial factor inhibiting the growth of ecommerce. Fears around credit card security have largely been dealt with by banks’ continually tightening up procedures, but the main issue remains: [...]

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How to Increase Sales

12 August 2010

Sales and marketing – or S&M for short – are often lumped together as one function. While they are related, and both necessary to the success of an enterprise, they comprise different stages of the product eventually reaching the customer. For me, marketing prepares the environment for sales; the textbook example of Kottler’s demand expansion. [...]

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Shades of Grey

16 June 2010

My online work often puts me in the position of needing to select colours for navigation menus, not to mention buttons, headings and many more. The problem is that one can’t just call something red, or green, or yellow. Not only does one need the Hex code for the colour (e.g. #000000 is black and [...]

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In a Virtual World, Humanity is Real

25 April 2010

We have been taught to distrust almost every aspect of online interaction. The majority of the email we receive is spam; unsolicited and potentially costly. Credit card fraud – we are told – is rife. And, don’t even start on chat rooms, which may be virtual but can lead to danger in real life. To [...]

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Building professional websites really easily

15 February 2010

I was very excited last week to discover an amazing tool for building websites. What makes it amazing – with a capital A – is that it’s pretty much WYSIWYG (what you see is what you get). As far as websites are concerned, WordPress has been the object of my affections. The 1000s of templates [...]

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The Cure for Technophobia

18 January 2010

My favourite web hosting service, FatCow.com has a new ‘drag and drop’ function for building websites, which makes setting up a website (literally) as easy as 1-2-3: Click here to buy your domain name and a year’s hosting for only $66. Log into the Control Panel (using the username and password you selected), then click [...]

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