I know it seems counter-intuitive to say that I feel this way about something that clearly results in stress, but my thinking goes like this – removing a source of frustration means that you are providing your customer with a solution. You can show a real benefit (i.e. removing said frustration), which is the foundation of the best marketing/sales activities.

One of my frustrations relates to the patchy cellphone signal at my house. It’s so bad that calls sometimes get redirected to voicemail, even when I’m not on a call (yes, I know, sometimes this can be a blessing).

Out of the blue, I had the opportunity of running a little awareness campaign on social media for Cel-Fi, a device that boosts indoor cellphone signal. As more and more people use smart phones and tablets, not to mention the increasing use of USB modems that also use 3G, high quality signal is more important.

As long as there is at least one bar of 3G somewhere in the building, Cel-Fi will boost it to five bars throughout the building. In the case of my house, there is no 3G anywhere, but Cel-Fi does a good job of ensuring that I don’t have black holes, where calls either get dropped, or just don’t even register.

Here’s how easy it is to use:

Most of the networks either have stock of Cel-Fi, or they’re currently testing the device. If you make enough of a fuss they will generally make the units available – especially if you threaten to move your business to another network.

I have a few test units. Drop me a line if you’re interested in trying one out for a couple of weeks.

Perhaps Cel-Fi can assist you in getting rid of a frustration!